Hi, I'm Sinclair

NICE TO MEET YOU

Sinclair Fleetwood | Web Designer

I create simple, inspired WordPress sites for people, professionals, small businesses, musicians, filmmakers, photographers, artists, and nonprofits. Whether you need a completely new brand, a fresh look for your current site, some spruced up content, site management, or something in between, I can get you where you want to be.

With more than two decades’ experience in nonprofit, project management, operations, communications, health and wellness, and the arts, I have a broad understanding of how to create a powerful web experience that works for your business and your team.

In my free time, I love to travel, write, cook, practice yoga, create costume hats, and am always making new friends and creating family wherever I go. I currently live in Ecuador with my amazing partner, John. 

What's Important

Values

Open communication, dependability, collaboration, honesty, professionalism, and having fun while we work.

Aesthetic

Clean, memorable, and thoughtful minimalism, with a focus on function and creativity.

Mission

My goal in design is to create a collaborative online experience that captures the essence and feeling of your brand and helps you find and connect with your clients and audience.

Who I Work With

People, professionals, small businesses, musicians, filmmakers, photographers, artists, entrepreneurs, coaches, nonprofits, and more.

Services

Something you need that’s not listed here? Let’s talk about it.

Web Design and Development – Specializing in WordPress

Site Migration, Redesign, Updates, and Fixes

Plugin and Software Integration

Branding, Concept Development, and Logos

Content Creation, Blogging, Copywriting, and Copy Editing

SEO and Digital Marketing

Website Audits and Consulting

Regular Site Maintenance and Updates

How It Works

Let’s build something excellent together.

VISION + DISCOVERY

First contact. I’ll learn about you and your project, and how we can show the world your unique vision. We’ll talk about goals, I’ll send you a detailed survey to answer, and ask lots of questions to make sure we are a good match and on the same page. We will determine your needs for a logo, branding, and what kind of site will work best. You will receive an estimate for your project, along with payment options, and projected completion date.

CONTRACT + PAYMENT

Next, you’ll get a contract with payment instructions. In order to book, I require a 50% deposit to be paid in advance, and the remainder at completion of the project. I accept Paypal, credit, and debit cards with a 4% processing fee per transaction. For Venmo and cash, there is no additional fee. I do not accept checks. Alternate payment plans are also available upon request.

TELL ME EVERYTHING

You’ll share your inspiration, goals, and style, which will act as the guiding light throughout the design and production process. I will get to know you and we will formulate your perfect brand and aesthetic together.

INSPIRATION

Using your survey, style inspiration, and functionality requirements, I will send you several design layouts to choose from, deciding on the blueprints for the site. I’ll create an aesthetic with colors, textures, and fonts, setting the theme and tone for your project. We will make sure you’re completely pleased with the look, feel, and performance of your site.

SITE DESIGN + CONTENT COLLABORATION

Next we’ll set up hosting, and secure your domain if you don’t already have one. Once we have the foundation laid, it’s go time. I’ll ask for content and photos, your sitemap will be finalized and we will have the framework in place to start production. This process will be fully collaborative, so the more prepared and responsive you are able to be, the more quickly your project will progress.

PRODUCTION + LAUNCH

This is when the magic happens. All our planning and ideas come together as we finalize the build out of your project. This can take anywhere from a few days to a few weeks depending on scope and your feedback and cooperation. The site will be tested for responsiveness across devices, and you will have two rounds of revisions before your final approval. Finally, we launch and the site is live. Make sure to show off your new website on all the social media. High five! Time to celebrate!

Websites

Let’s build your online dream.

Logos, Ads, and Graphics

Branding and custom designs for the web.

Happy Clients

Reviews from my peeps.

I am so proud of my website (stylebypriscilla.com) Sinclair went above and beyond. My website needed a complete makeover. She met my exact needs especially with my business expansion. Not only is it beautifully designed, but it is also user friendly and gets the point across. I highly recommend Sinclair with Function + Theory.
Priscilla Hardenne

Owner, Style by Priscilla

Starting a business is challenging to begin with. Function + Theory took the creative reins and gave me a list of action items to streamline the process. The energetic culture and the immense creative prowess was the ideal fit. Thank you Sinclair Lotus for a stellar experience in launching the digital touchstone for our brand!
Carlton Reese

Owner, Zen/Lu Tribe

Sinclair has a great eye for design, but more importantly, she has developed an incredibly thoughtful process for determining what you need in a website. I felt overwhelmed at the idea of choosing a design for my site, but Sinclair walked me through it carefully and deliberately, and was able to determine exactly what I wanted, both functionally and digitally for my site. I couldn't be happier with the results.
Kelly West

Freelance Photographer + Videographer

Sinclair always jumps on any changes we need and gets them done right away. Midtown Title is grateful for her design ideas and super fast response times. I highly recommend her.
Douglas Plummer

Managing Director - Midtown Title

Very professional, cares about the client, prompt, detail oriented and friendly! I would use Sinclair over and over! Highly recommend!!
Jordan Dwyer

Owner - Journey of a Fabulous Life

Sinclair built my very first website which was for a documentary film. She did a fantastic job of explaining the process, and her enthusiasm for her work, my work, and the site we hoped to create was infectious. When off-the-rack solutions weren’t readily-available, she showed incredible dedication to collaboration and creative-problem solving in order to help me achieve my goals. Perhaps the best endorsement for her services is that I regularly receive compliments about the site, particularly its visual look-and-feel.
Yaphet Smith

Director and Producer, Love is a Sensation

Get in Touch

Questions? Drop me a line.

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